We've currently been listening to the Hitup's EP through their myspace page - myspace.com/thehitups. They have around 100,000 profile views, and for an unsigned band, that is a vast amount. They have an obvious following. Their myspace page is updated regularly, they have even included links to their blogs, facebook page, and tee-shirt range: 
tee-shirts from: wewearlemonade.com
The importance of social networking sites such as myspace, and facebook have been vital in promoting bands music. Renowned artists like Lily Allen, took advantage of the benefits of free advertising online, and got her music noticed via myspace. I think this new age of technology makes it easier for musicians get their music out there on the market. It really encourages young people to want to develop their talent and get noticed.
Our two favourite songs from their EP 'Smile Spectacular', are 'Discotheque' (Welcome to the Discotheque) and 'Good Cop Bad Cop'. We are also thinking of using 'Lemonade'. We're actually stuck on which song to pick, we like all of their music! 'Welcome to the Discotheque' is a party anthem in Bristol amongst the teenage generation. I remember when the song originally came out a few years ago, and it was on everyones myspace profiles. This type of virtual word of mouth publicity seems to be very effective.
We really like the upbeat, vibrancy of 'Discotheteque'. As soon as the guitar kicks in at the very beginning, it immediately makes you tap your toes. I think that we can make a really upbeat, energetic video with this song.
Lemonade Idea:
- Band members are the key focus in the music video
- Band members dressed up in scout costumes selling lemonade in the city centre
- Funny, natural tone.
We really like the idea of getting the band involved in our music video. The feedback we've had from the band indicates that they're not shy when it comes to getting involved. We thought it would add an element of humour to the video if the band members were to hand lemonade to strangers while we feel their reactions. As fun as this sounded, we couldn't really think of an effective ending, and we thought that the video may just turn into a 'mockumentary', or random music video.
Discotheque Idea:
- Old people reliving their youth through music
- Old people go to a rave and forget about their age
- Band members are involved in the protagonist (an old person's)
This was our favourite idea whilst brainstorming. Music is universal, and all ages should be able to relate to a song. The Hit-ups are known for wanting to make music that caters to all, I like the nostalgic element of this idea. A teenager and an older person could enjoy this video. If we were to choose this video, it would have to be extremely satirical, as there's no way we could use elderly people. Not only would it be tedious to film by being time-consuming, but it wouldn't be as funny as using people our age, dressed up as old people.
Good Cop Bad Cop Idea:
- Cops vs Robbers/Cops vs Bandits
- Girls or 'groupies' chasing the band
- Lead Vocalist detached from his surroundings as he's being chased
This was probably the funniest idea in our brainstorm. We immediately thought of The Verve's ' Bitter Sweet Symphony', where vocalist Richard Ashcroft strolls down Hoxton st in East London, totally detached from the hustle and bustle of East London. We immediately thought of Bristol's vibrant 'Park st', but we thought it would be extremely hard to film. In addition, the band are all very busy with working and university, so we would have to film during a holiday which isn't possible.
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