Welcome to the Discotheque...

Welcome to the Discotheque...

Friday

Week Two: Results

After an excruciating 3 hours of going through data, I finally made some pie charts with results from our questionnaire. We wanted to find out about the most popular genres that people of about 16-20 (our target audience) listen to. We also wanted to find out the importance of CD covers and where they actually purchase their music.
1) What is your favourite genre of music?

We found out that majority of people couldn't pin-point their favourite type of music with just one genre. The Hit-ups are extremely eclectic, so this benefits them!
2) What music channels do you listen to?

'TMF' is a POP channel, however it does feature music videos from various genres such as indie, r'n'b and dance music. Again, alot of people couldn't just pick one channel. Others actually selected "none" because they don't watch music channels. It is possible they only search for videos from artists they want to watch on youtube. A few people asked us why there wasn't a question about radio stations...
3) How often do you go gigs?

Majority of people go to gigs 'every couple of months', depending on whats on in Bristol. Only a few people go once a year. We asked few older people, and factors such as; work and children determined whether or not they could go out in the evening, less frequently then people of a younger generation.
4) Out of the selected, which music festival would you enjoy the most?

Majority of people would enjoy Glastonbury festival - in recent years, it's seen the likes of Hip-hop sensation, Jay-z headlining, which is unusual for a festival that tends to lean toward the more alternative side of the music industry. We got a few complaint with this question and said "they were all indie festivals". We picked these festivals for 'The Independents top 20 British Festivals" and these were in the higher section. We didn't want to list every festival in the list, this may've made the question quite generic - although it wasn't intended. In addition, a person who answered who only like hip-hop and r'n'b as a genre, answered that they would prefer Glastonbury to anything else...
"Other" Festivals include:
- Greenman
- Ozzfest
- Latitude
- Creamfields
5) Where do you purchase most of your music?
Over half of the people we asked, purchase their music online. This is excellent for the Hit-ups, as they practically live online. Their merchandise is online, as is their music (Itunes). An equal amount of people purchase their music in low key shops Fopp and mainstream stores like HMV. One person said that they download music "illegally".
6)What's your favourite music video?
12 people were unsure of their favourite music video, they thought that it was an extremely hard question and left this area of the questionnaire blank! Only 7 people knew...
- "Thriller", Michael Jackson
- "Like a Prayer", Madonna
- "XOXOXO", Secret + Whisper
- "Subterenen Homesick Blues", Bob Dylan
- "Maxim feat. Skin" Carmen Queasy
- "Seven Nation Army", White Stripes
- "Mob Scene", Marilyn Manson
7) When watching a music video, what do you look out for?
Over 50% look out for performace...if this is the most important element of a music video, surely the concept has to make sense to? Maybe not for indie videos....
8) What attracts you to a CD/DVD cover?
Alot of people misunderstood the question, they thought that we asked them "what makes you buy a CD?", they answered the music- one person said "you don't listen to art work". The same amount of people are attracted to the CD cover's picture quality, whilst only have of that go for more abstract CD covers.
9) Is the cover of the CD of interest to you?

15 people said that the cover of a CD is of interest to them. One witty person said that "the external beauty" was important, another clever quote, "adds another dimension to the music", another person thought that it was "good for representing the music".
10) Do you prefer CD Booklets (acknowledgments/song lyrics) in CD you
buy?

Many people thought that it was "annoying when you can't sing along", however, 7 people thought that the book wasn't needed.
11) Listen to this track, what do you think of the song?

Half of the people we asked thought it was mediocre....we were hopeing for 100% VERY GOOD!

Wednesday

WOW!

This is the magnificent new video from artist 'Just Jack', starring James Nesbit.
The lyrics are beautiful and thought provoking (subtitles included in video)

The video's message of reflecting on life is almost identical to our initial idea for the song 'Discotheque'!

I really love the subtle use of metaphors in the visuals - e.g. "standing on top of the world" where he stands near a graffiti artist's drawing of the world.

Tuesday

Week 2: More Research

Questionnaire:

We compiled a questionnaire of 11 questions, focusing on genre, favourite music channels, where music is purchased, and favourite music festivals. We wanted to find out who our target audience is, and if our music video could fit in with their taste.




Here I am handing out questionnaires.

We wanted to ask people of all genders and ages, but seeing as we go to a sixthform where the core age is 16-18, it proved to be quite difficult. To avoid having similar answers when it came to documenting our results, we asked many people from different friendship groups and areas of the common room (they are most likely to have different interests in different 'cliques' ). We even went to 'Redcliffe rolls', a cafe near to our sixthform - and asked people to fill out our questionnaire, and the staff room.

Main aims:
  • Find out about popular genres people listen to
  • Their favourite music channels, and what music channel our music video could potentially fit in with
  • How important is a CD cover to the buyer
  • Where they purchase their music
  • Find out what people think of the song 'Welcome to the Discotheque'

Questions (multiple choice)
  1. What is your favourite genre of music?
  2. What music channels do you listen to?
  3. How often do you go to gigs?
  4. Out of the selected, which music festival would you enjoy the most?
  5. Where do you purchase most your music?
  6. What’s your favourite music video of all time and why?
  7. When watching a music video what do you look out for?
  8. What catches your eye, when looking through CD racks?
  9. Is the cover of the CD of interest to you?
  10. Do you prefer CD booklets (acknowledgments/ song lyrics) in CD you Buy?
  11. Listen to this track, what do you think of the song?

Monday

DECISION!



We've finally decided on a song, we picked 'Welcome to the Discotheque'. We thought that this music video was the best idea, and if well planned out and edited to a high standard, it could really work out well.



Plot:


An elderly man (really someone our age dressed in elderly attire), has a heart attack in Brandon Hill and a stranger places an ipod (playing The Hit-ups song) into his ears. The narrative structure we hope to convey effectively, will hopelly indicate to the viewer, that he is reborn because of the song, on his way to the Hit-ups gig, he picks up various 'old people' along the way and they enjoy the simple things in life such as dancing in the park.


We constructed a storyboard so when it came to filming, we had all of the shots/angles/distances ready to film.


Sunday

Analysis of 3 Album Covers

I analysed 3 CD covers, each album is of a different genre.
1) Maroon 5 - Songs about Jane

Description:
Maroon 5 are a five-piece indie/funk/pop band from Los Angeles. Their 2002 album cover for ‘Songs About Jane’ correlates with their title, with a brown theme (Maroon). The artist has conveyed a feeling of ambience and tranquillity that fits in with the laid-back, jazz-influenced album. Many of song’s albums are quite melancholy, so it immediately sets an easy-going tone.
Analysing Connotation:
The viewer can assume that the female of the front cover is ‘Jane’, the protagonist in each song. She is nude, yet her long, flowing, ‘hippy like’ hair covers up her private parts. This encourages us to believe that a lot of the songs are about lusting after Jane. The theme of swirls (especially Jane’s hair) is consistent in the front cover. This adds to the cohesive, ambient, trippy feeling of the album.
Advertisement - Similarities/Difference:
The brown theme, with white text ‘MAROON5’ is still consistent in the advertisement. This makes sense, as it is their trademark and can be recognized world-wide. However, a difference that occurs is the use of all five band members in this advertisement – rather than the iconic animation of ‘Jane’. The front cover has an indie feel to it, whereas this advertisement feels more cliché, which seems to be a main convention in pop music. This advertisement fits into the pop category rather than the jazz/soul vibe the album emits. Maroon5 are a global sensation, this is a Japanese advertisement, and therefore, this photo shoot could’ve been used so the band members are recognizable in foreign countries.
2) Nirvana - Nevermind
Description:
‘Nevermind’ is the second studio album from Rockers ‘Nirvana’. It received extremely positive reviews for breaking the niche rock barriers of the 90’s. The cover shows a baby floating in water, trying to grasp a dollar bill. This can be be interpreted in various ways. Kurt Cobain and the band, may be trying to say that humans love for money stems from an early age. Or this could be an extremely abstract, non-related element in their front cover.
Analysing Connations:
A baby boy is the centre of the album cover. The floating money is also a key element in the front cover, as it may be seen as a representation of America, by the use of the dollar bill. It could be interpreted that the Nirvana cover is satirical, as it pokes fun at America’s priorities – money. However, they may’ve just liked this image and viewers may be reading too much into it.
Advertisement - Similarities/Differences:
Here, Cobain seems to be the focus of ‘Nevermind’, not the baby. The eery photograph of the guitar and the positioning works well with the eery text ‘NEVER MIND’. The text has remained consistent but white, instead of black to be visible. This sort of darkness correlates with the darkness of the album. We cannot see the other members of the band, as he is lead vocalist he seems to be the most important. This advertisement doesn’t seem to appeal to everyone as much as the album cover does, there is no hidden message or abstract feeling to it.
3) The Fugees - The Score:
Description:
"The Score", is the American hip-hop group, The Fugee's second album. The front cover shows a medium shot of the three musicians, with female vocalist Lauryn Hill in the middle. It's a simple cover, the background is black with yellow text across it. There is not much use of mise-en-scene apart from the positioning of the musicians. You cannot see their clothes or making any judgement of them from what they're wearing. A main convention of 90's hip-hop was simplicity, and raw edge - many 90's rappers' lyrics would be about the struggles in America, rather than modern day rappers like today who are scrutinized for rapping about money, "bling" and women in many derogatory ways. Maybe the simplicity of the cover, is a reflection of the simplicity of the album.
Analysing Connation:
We seen three Black Musicians, each with different facial expressions. It looks as though photos of them were taken at different times and overlap eachother on the front cover. The yellow writing is bold and stands out from the black background.
Advertisement - Similarities/Difference:

Alot like the front cover of 'The Score', the position of the female vocalist, Lauryn Hill is still used. There is a similarity, with the use of yellow text, this may be their trademark. This advert seems to be alot more posed than the front cover, maybe this new image was done for promotional purposes but it doesn't feel as natural and independent as the front cover does.

Analysis of 3 Music Videos

While we wait for the nerve-racking meeting with the band, we all decided to do our research on 3 music videos. I analysed three music videos of three different genres. I wanted to understand the conventions used in each genre. I picked trip-hop, indie (alternative) and hip-hop. I wanted to find out if there were actually different conventions of a music video in the seperate genres, and whether or not the artists broke the barriers by not creating a music video that may be associated with that particular genre.

Features to look for:
Genre characteristics
What is the relationship between lyrics and visuals?
What is the relationship between music and visual ?
Are there close ups of the artist and star image motifs?
Is there reference to the notion of looking?
Are there intertextual references?
Is it performance-based narrative-based or concept- based?
-How much of each?





1) "Destiny", by Zero 7
Trip-Hop













'Zero 7' are a grammy-nominated downtempo musical duo, they're also one of my favourite artists. This song features the vocals of the beautiful Sia Furler. The video's views has almost reached the 2 million mark. I remember a few years ago when it only had 100,000 views or so. I am absolutely in love with this song, and music video. I find the vocals so soothing, the visuals correlate with the music, and there is a warm, ambient feeling. This video has always stood out to me, even though it is an animation - it still feels so real. I feel moved by the simple story of two people belonging with eachother - hence the title destiny, yet the viewer can still relate to the sorrow and the pain of the protagonist, even if she is just a drawing.
Tommy Pallotta directed this music video. It has the same interpolated
rotoscoping technique seen in such films as 'A Scanner Darkly', starring Keanu Reeves and Robert Downy Jnr. Rotoscoping, is an animation technique in which animators trace over live-action film movement, frame by frame, for use in animated film. Maybe this video feels so real, because the characters and surroundings were orginally real people.


As a genre, Trip-Hop is known for its ambiance and warm tone not only in vocals, but visuals too. Another frequent feature in mainstream trip-hop, is the 'arty-vibe' that can be associated with the genre. Many artists such as Portishead and Massive Attack (thank God that they're also Bristol natives!) can fall into this 'arty' category too. Massive Attack's infamous abstract video, 'Teardrop' of a baby in the womb singing along to the melancholy lyrics. The visuals in 'Destiny' by Zero 7 correlates with the sensual tone, and it makes sense with the visuals to be dreamy.

Lyrics:
Verse 1-

I lie awake
I've gone to ground
I'm watching porn
In my hotel dressing gown
Now I dream of you
But I still believe
There's only enough for one in this
Lonely hotel suite
The journey's long
And it feels so bad
I'm thinking back to the last day we had.
Old moon fades into the new
Soon I know I'll be back with you
I'm nearly with youI'm nearly with you

Chorus -
When I'm weak I draw strength from you
And when you're lost I know how to change your mood
And when I'm down you breathe life over me
Even though we're miles apart we are each other's destiny

Verse 2 -
On a clear day
I'll fly home to you
I'm bending time getting back to you
Old moon fades into the new
Soon I know I'll be back with you
I'm nearly with youI'm nearly with you

Chorus -
When I'm weak I draw strength from you
And when you're lost
I know how to change your mood
And when I'm down you breathe life over me
Even though we're miles apart we are each other's destiny

Chorus & Fade -
When I'm weak I draw strength from you
And when you're lost I know how to change your mood
And when I'm down you breathe life over me
Even though we're miles apart we are each other's destiny

I'll fly, I'll fly home I'll fly home and I'll fly home

The songs lyrics create an effective narrative structure, the protagonist re-tells a story of her and her partner's bond. Therefore there is no need for the visuals to mirror the lyrics word for word. For example, the song opens with "I lie awake", while the protagonist is walking - the mood of the song is conveyed through the warm tone of the visuals and the melodic lyrics and instruments. Yet we can still feel a sense of sorrow and pain as we follow the female protagonist throughout her daily routine. The title is self-explanatory, 'Destiny'.

There are many pans throughout the animation, mainly to show scenery and the protagonist's surroundings. I think this may have been done to show her emotional detachment from those around her, without vocalist Sia, having to say this during the song. There are also many extreme close-ups to show her sadness and pain. I really like the fact that they've used rotoscoping in this video and we do not see real life human beings. It is a performance in a way, but without a glitzy actor that may detract our attention from such a beautiful song. Medium and low/high angle shots are used during the scene when she is on the train. I think that these shots convey an essence of authority and age. For example, a low angle shot is used on the child as he or she is about to fall over. These scenes are also irrelevant to the protagonist's feelings, yet still make an emphasis on her detachment in society.


The music and the visuals correlate with each other, as soon as the instrumental begins, we see scenes of people running on the beach in slow-motion, this sets the pace of a slow, soft song. The song also closes with an instrumental, as couples are scene together - so there is a constinent feeling of slow-motion.

2) "How Soon Is Now?" - The Smiths
Indie/Alternative







The Smiths were an English rock band formed in Manchester in 1982. Based on the songwriting partnership of Morrissey, (leady vocalist) . Many critics have called them the most important alternative rock band to emerge from the British independent music scene of the 1980’s. The Smiths had a grungy, care-free attitude with sweet melodic songs that captured many youthful hearts and are still a favourite today. Ther group were signed to independent recod label Rough Trade Records, they produced four studio albums with them. The Smiths gained a huge following and remain a cult-worthy group still to this day.
"How Soon Is Now", got to number 24 in the UK Singles chart.

The song contains only one verse which is repeated twice, plus a chorus and a bridge. The subject is an individual who cannot find a way to break out of his shyness. Two couplets from the song are well known in pop culture, the opening to the verse: "I am the son, and the heir, of a shyness that is criminally vulgar / I am the son and heir, of nothing in particular", and the chorus: "I am human and I need to be loved / Just like everybody else does".

Lyrics:
I am the son and the heir
Of a shyness that is criminally vulgar I am the son and heir
Of nothing in particular
You shut your mouth
How can you say I go about things the wrong way

I am Human and I need to be loved
Just like everybody else does

I am the sonand the heir
Of a shyness that is criminally vulgar
I am the son and the heir
Of nothing in particular
You shut your mouth
How can you say
I go about things the wrong way

I am Human and I need to be loved
Just like everybody else does

There's a club, if you'd like to go
You could meet somebody who really loves you
So you go, and you stand on your own
And you leave on your own
And you go home And you cry And you want to die
When you say it's gonna happen now,
Well, when exactly do you mean?
See I've already waited too long And all my hope is gone

I am Human And I need to be loved
Just like everybody else does

The lyrics, alot like Zero 7's are sweet and sensual, correlating with the warm tone of the song. Morrisey is extremely poetic, and his songs always have an artistic flair. Many of the shots have been edited by using the montage editing technique. It's as if the quick shots of the beautiful girl are still shots, rather than quickly edited in a sequence. This creates a whimsical, ethereal feeling.
Using shots of a live performance is a convention of many indie music videos. It feels as though, to many indie artists, the performance is the most important aspect of the video. This shows that a relevant narrative structure is vital, and concept is irrelevant.
There are soft guitar riffs, and soft vocals with elegant and distorted visuals. There is a feeling of tranquility. The visuals are also contrepuntal, they focus on industrial things such as factories, and beauty. They are somehow sewn together. There are many close-ups on the female, they and random and of no relevance. However, an abstract music video does not need to make sense and is rather thought-provoking. Alot like Zero 7's 'Destiny', I like the fact that it's not glitzy at all.

3) "Paranoid" - Kanye West
Hip-Hop








Kanye West is an extremely talented individual, known for combining experimental sounds and sampling. He breaks the barriers between genres by mixing different elements from each genre into a huge melting pot. 'Paranoid' features Mr. Hudson and Rihanna.

Lyrics:
Why are you so paranoid
Don't be so paranoid
Don't be so....
Baby don't worry about it
Lady don't even think about it

You worry bout the wrong things, the wrong things
You worry bout the wrong things, the wrong things
You worry bout the wrong things, the wrong things
You worry bout the wrong things, the wrong things



[Verse 1]
Tell me right now
You really wanna spend your whole life alone
A little time out might do you good, might do us good
Before we be done for good
Cause I make it good I could make it hood
I can make you come I can make you go
I can make you high I can make you flyMake you touch the sky hey maybe so
All of the timeYou be up in mine checking through my cell phone baby no
You wanna kill the vibe on another nightHere's another fight oh here we go
Baby don't worry about itLady we'll go out to the floor



[Chorus]
Anyway they don't know you like I do
They'll never know youAnyway they don't know you like I do
They'll never know you

[Verse 2]
All of the time
You wanna complain about the nights alone
So now you're here with meS
how some gratitude leave the attitude way back at home
Yea you see em look
Baby let em look give us cold looks cause we look cold
Yea you heard about all the word of mouth
Don't worry about what we can't control
All the talk in the world lost in the worldTill you finally let that thing go
You wanna check in to the heartbreak hotelBut sorry we're closed
Baby don't worry about itLady we'll go out to the floor

[Chorus]
Anyway they don't know you like I do
They'll never know you
Anyway they don't know you like I do
They'll never know you



[Kanye West]
Baby don't worry about it
Lady don't even think about it



You worry bout the wrong things, the wrong thing
You worry bout the wrong thing, the wrong thing
You worry bout the wrong thing, the wrong thing
You worry bout the wrong thing

[Chorus]
Anyway they don't know you like I do
They'll never know youAnyway they don't know you like I do
They'll never know you


The use of Black and White in this video, creates a surrela 'Sin City' like effect. Even the text in the credits remind me of the film. The video opens with a track shot of Rihanna on a bed. The track moves Rihanna from scene to scene. I really like this clever effect. For a musician of such with calibre, it's strange that she's a cameo and not really a featured artists as she doesn't sing. The mise-en-scene is important, she wears extremely provacative clothes. This can fall into the generic convention of a Hip-Hop music video, where women do not dress modestly. Stop-motion in the extreme-closeups of Rihanna. Possibly because she is a household name, a collaboration with her would make more money for Kanye's record label.
The opening lyrics are haunting and sound effects have been added in "why are you so paranoid?", it sounds echoey - as if Kanye is singing to the viewer, questioning our own paranoia. The mood, lyrics and instrumentals are parallel to the frantic and spontaneous visuals. This video reminds me of 'film noir' movies, when a deranged woman drives a car that seems to be going nowhere.
Post-modern intertexuality - Kanye may be original in his music but this video has elements of things that've been done many times before.

Week Two: Initial Ideas

We've currently been listening to the Hitup's EP through their myspace page - myspace.com/thehitups. They have around 100,000 profile views, and for an unsigned band, that is a vast amount. They have an obvious following. Their myspace page is updated regularly, they have even included links to their blogs, facebook page, and tee-shirt range:
tee-shirts from: wewearlemonade.com

The importance of social networking sites such as myspace, and facebook have been vital in promoting bands music. Renowned artists like Lily Allen, took advantage of the benefits of free advertising online, and got her music noticed via myspace. I think this new age of technology makes it easier for musicians get their music out there on the market. It really encourages young people to want to develop their talent and get noticed.


Our two favourite songs from their EP 'Smile Spectacular', are 'Discotheque' (Welcome to the Discotheque) and 'Good Cop Bad Cop'. We are also thinking of using 'Lemonade'. We're actually stuck on which song to pick, we like all of their music! 'Welcome to the Discotheque' is a party anthem in Bristol amongst the teenage generation. I remember when the song originally came out a few years ago, and it was on everyones myspace profiles. This type of virtual word of mouth publicity seems to be very effective.

We really like the upbeat, vibrancy of 'Discotheteque'. As soon as the guitar kicks in at the very beginning, it immediately makes you tap your toes. I think that we can make a really upbeat, energetic video with this song.

Lemonade Idea:
- Band members are the key focus in the music video
- Band members dressed up in scout costumes selling lemonade in the city centre
- Funny, natural tone.

We really like the idea of getting the band involved in our music video. The feedback we've had from the band indicates that they're not shy when it comes to getting involved. We thought it would add an element of humour to the video if the band members were to hand lemonade to strangers while we feel their reactions. As fun as this sounded, we couldn't really think of an effective ending, and we thought that the video may just turn into a 'mockumentary', or random music video.

Discotheque Idea:
- Old people reliving their youth through music
- Old people go to a rave and forget about their age
- Band members are involved in the protagonist (an old person's)


This was our favourite idea whilst brainstorming. Music is universal, and all ages should be able to relate to a song. The Hit-ups are known for wanting to make music that caters to all, I like the nostalgic element of this idea. A teenager and an older person could enjoy this video. If we were to choose this video, it would have to be extremely satirical, as there's no way we could use elderly people. Not only would it be tedious to film by being time-consuming, but it wouldn't be as funny as using people our age, dressed up as old people.


Good Cop Bad Cop Idea:
- Cops vs Robbers/Cops vs Bandits
- Girls or 'groupies' chasing the band
- Lead Vocalist detached from his surroundings as he's being chased

This was probably the funniest idea in our brainstorm. We immediately thought of The Verve's ' Bitter Sweet Symphony', where vocalist Richard Ashcroft strolls down Hoxton st in East London, totally detached from the hustle and bustle of East London. We immediately thought of Bristol's vibrant 'Park st', but we thought it would be extremely hard to film. In addition, the band are all very busy with working and university, so we would have to film during a holiday which isn't possible.

Saturday

Week One: Now for the hard work!

Skip has kindly passed us on to guitarist, Charlie and he is now our point of communication. Every media lesson, Becky, Sidonie and I rush to the computer to see if we've got a reply! We've organised a meeting with the band, to pitch our ideas and discuss their influences. I'm actually feeling really nervous! What if they don't like any of our ideas?

"RE: 'A' Level Music Project‏
From:
The Hit Ups The Hit-Ups (thehitups@live.co.uk)
To: Yero Film Project (
----@hotmail.com)
Cool, yeah friday is great - around 3 / 4 o'clock would be ideal? If we did the interview then it might just be me and Josh because lew an samuel are working - but in a way that might work out best cause me an josh usually do all the talking anyway... :) Hope you feel better soon Gimme a shout on 079....if plans need to change if your not well. Cheers Charlixx"



Thursday

Week One: More excitement!

(Click image to read the email)
Re: Skip Curtis!!! So far everything's running smoothly...He even suggested an interview with the band, this will allow us to ask them about their influences, and their demographic. It is extremely important that we research into their fan base, to see how we can use the band, fans and the public's ideas in making the best music video!


Hi girls,Thanks for getting in touch,Sat in your media lesson ringing the managers of rock and roll bands ..... nice !So what sort of things do you have in mind for the music video ? Would it be featuring the band themselves because I'm sure that is something they`d be interested in.Let me know more and I`ll get on the case.Also an interview with the boys won't be a problem.Talk soon.

_______________________________________________

Skip Curtis New London Management Email: skip@newlondonmanagement.com Tel: +44 (0)7595 882 817 Skype: skip.curtis1 Web: www.newlondonmanagement.com Find us on Facebook, Twitter and Myspace. New London Management is a part of Curtis Mercurial Ltd.

Tuesday

INTRODUCING BRISTOL'S FINEST....



Although unsigned, the Hit-ups have got an enormous fan base. Originally from Bristol (guitarist Charlie has ventured into adulthood and currently studies physics at Southampton Uni), they are the kings of partying. They are known for their energetic performaces, especially from frontman Josh. I saw them play recently at the Harbour festival this summer. They have a really youthful vibe, and we hope to echo this in our music video. Their demographic seem to fall into the group of young adults. Judging from their facebook group:
http://www.facebook.com/home.php?#/pages/The-Hit-Ups/22186036309?ref=ts their fans seem to be my age mates and friends. However, the audience at their gigs are of all ages. I like the fact that the band appeal to people of all ages that love music. They're really special because they don't fit into one genre of music, as the south-west's reputable 'Venue Magazine' has pointed out - they're really eclectic and their music is a fusion of various genres such as funk, indie, hip-hop, ska and reggae.



THE HIT-UPS!


All three of us are so excited to say that we are collaborating with such a breath of fresh air. I do think that all thing happens for a reason, maybe the rejection from the manager of UK hip-hop's 'Plan B' was destiny?!


"A hugely energetic mix of funk, ska, and bruising hip-hop " - Venue Magazine

Saturday

Good news!

INTRODUCING BRISTOL PARTY NATIVES....'The Hit-ups'!!!! Okay...they are a little older than 17, but just a little. I’ve been a fan for a few years now, and my group thought it would be an awesome idea to try our luck in contacting them! We actually googled them, and it came up with their own blog url: http://thehitups.blogspot.com/ The Hitups were kind enough to leave their manager Skip Curits’ contact details on the website.We used our initiative in grasping such an amazing opportunity. Not only are The Hit-ups well loved in Bristol, but rumour has it, they’re pretty nice guys. It took us about 10 minutes to finally pluck up the courage to call Skip. Both Becky and Sidonie decided that I should be the one to do the talking...it was so nerve racking! He gave us his email address so we could send him all the details of the project.

Thursday

Week One: Excitement!

So we’ve finally recovered from the rejection from Plan B’s manager...
However, we are aware that mainstream artists nowadays have alot of commitments – and an A level music project by three teenage girls may be the least of their priorities. Now we can focus on the brief- find a local band in Bristol that will allow us use one of their songs to create a music video. Bristol is an extremely eclectic city, full of bars and music venues that leave Londoner’s coveting the laid back vibes the south-west hot spots emit. I am surrounded by bands everywhere, even here at Redcliffe there’s one third of ‘New York Minute’, one third of ‘Hunting Bears’, a quarter of ‘The Fuel’ and I’m sure there’s many more...It’s as if 17 is the new age to breakout into the industry, or at least be recognized for raw talent.