Evaluation Pt 3:

3) What have you learned from your audience feedback?
We made a questionnaire – people thought our music video was original and funny, they hadn’t seen anything like that before. I’m really happy that people said that because that’s what we were aiming for! One person said: “ It was incredibly unique and a brilliant performance”. I’m unsure whether or not it was a performance from the band they were referring to, or a performance from our brilliant actor. Many people thought that the intro was a bit too long, however we tried to cut down a lot of the footage but it all just fit in so perfectly (to the timing of the music at a later date). Majority of viewers understood the concept and humour of the music video. I know that a lot of music videos use long film-like intros, but they are done professionally with the right camera equipment and more time. Maybe if we had hired actors that were being paid to work, we could’ve shot our scenes many more times. We asked an art student in our sixthform what she thought of our music video cover, she loved the colour and the vibrancy of the product. We aimed to create a colourful, eye-catching CD cover and we did. Audience feedback is crucial to the media and music industries because it allows producers, directors and even the artists to reflect on their work. It outlines the flaws and what is needed to improve, and it can also encourage people to work harder. Positive feedback allows producers to acknowledge their success, so they know what they're doing right. It also helps in terms of research for their target audience. If they’re pleasing their target audience, it means more money for the media and music industries. More sales from bands, more demand from the press, more concerts being fully booked, more money being spent by their fans – it’s a vicious circle and it all benefits the musicians and their team. A consequence in ignoring audience feedback, whether good or bad – means that the production companies, managers etc do not know the views of their target audience and they don’t know if they are pleasing them or not. If the audience feedback is bad and they don’t act on it, they risk losing money, endorsements, fans and of course respect from the public. Once an image of a band is made, the band has to stick to it to please the fans and the public. I wasn’t surprised by the positive feedback, because we knew we had made a humorous video. I had all faith in our product and we followed our creative direction through and succeeded. However, I was aware of the weaker elements in our work. I feel that we could’ve worked harder on the advertisement and communication skills within the group. Even though it took us 4 failed attempts in 3 hours at the CLC, we could’ve come up with a solution to the collage of pictures. I don’t think the advertisement is our best piece of work.